I am writing this for yesterday as I completed my assignment only around 1:30 in the night. I have noticed I am at my best after 10 p.m when I am done entertaining all my distractions for the day and have no energy left to expend on something useless. I am still helping the NGO I mentioned earlier. I am involved in helping them with writing the content for their marketing material.
I have very little experience in copywriting but I have been reading up a lot and I have thoroughly enjoyed learning about it . (This activity is partly responsible for the delays of my experiments with felt.) I have come across a superb online resource to help anyone struggling with any topic related to online marketing called Quicksprout. You might have to search around to find what you are looking for but this might be a very helpful guide.
CAUTION: The following text might just seem boring and irrelevant if you are not working on your startup and if you have not spent more than 12 hours just trying to get start writing content which you are happy with. If that is you... Skip to "RESUME READ"...
Anyway so using this along with my own experience and style of working, I created a template for people who might be working on writing content for their startup. The purpose of this template is to:
1) Organise information in a systematic way especially when you are starting out and your offerings and your priorities are still being determined.
2) Maintain one working copy for everyone to use and rephrase the information as per requirement instead of rewriting the text differently for different purposes (like mails, brochures, proposals, websites) without having a coherent source of information.
3) Makes it simple to brainstorm because there is a guideline in place to determine the outcome of the brainstorming.
4) Makes sure all the team members are on the same page about their understanding of audience, offering and their company.
This is a hack! Such templates might need more thought but this might be a good starting point which can be customized as per your requirement!
RESUME READ
I know! I know! This is a very booooring subject for most of you because it reminds you of those useless documents you see at your workplace but somebody might find relief in this! And please don't tell me you did not know I was capable of doing something serious in my life!
See/download the file from google drive
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